ALL CZECH PEOPLE ARE AT HOME IN PRAGUE
The coronavirus pandemic has dealt an almost fatal blow to tourism. It was no different in Prague, which lost all its foreign tourists overnight. That is why we at Brainz Disruptive decided to get busy and we created a campaign to support tourism in cooperation with the public-benefit corporation Prague City Tourism.
CHALLENGE
The organization Prague City Tourism, established by the Prague City Hall, turned to us at the moment when the state ordered that the borders be closed. Due to this event, Prague was met by a terrible 93 % drop in tourism. To take care of restarting tourism in Prague - that was our challenge.
SOLUTION
The client came up with an interesting idea. How about inviting citizens from all corners of the Czech Republic to Prague to spend at least one night in a hotel, and in return, giving them free admission to a number of popular buildings in Prague? We liked the idea and decided to handle its promotion. How? With a tasteful advertising campaign and a website with all the information.
AND SO WE CREATED THIS STYLISH VIDEO INVITATION
It was produced in collaboration with the renowned Prague-based production company Boogie Films and the popular Czech actor and singer Matěj Ruppert. We also produced other short spots and visuals, which rippled through online as well as offline channels.
EXPLAINED TO THE LAST DETAIL
Although the main message was already included in the campaign itself, we wanted to describe everything in detail on the website. We created an elegant and modern design that perfectly complemented the main idea. There should also be a precise description of how the special offer for Czech travellers works.
239,631 VISITS
IN 2 MONTHS
The results of the campaign were extremely satisfactory. It is evident that the user experience on the website was well designed and that it led to great numbers.