Even life insurance can be a piece of cake
Who says life insurance has to be boring? Certainly not us. We have had the opportunity to stand at the birth of a new type of insurance which is focused on the customer and which will stick in your mind. It is fun, but more importantly, it is simple.
CHALLENGE
The main challenge was clear: to create a new name and brand identity for an insurance company that focuses on life insurance only. Simplea prides itself on the transparency of all its processes, so it was necessary to devise a visual style and communication that reflect this unique approach. As part of the branding process, we designed and created a website that serves as the main source for gaining customers.
SOLUTION
Our interns Jan Machálka and Martin Galda helped come up with the name Simplea, a clever combination of the English words "simple" and "plea". The design of the website is clean, simple and is reflected in the name and the typography itself. By betting on a living palette of colours, we ensured that the brand does not resemble any competing brand. Through humorous illustrations, where we were not afraid to depict themes such as death, we gave rise to the bold, memorable and, most importantly, human approach to the brand.
BRAND MANUAL
We have created a comprehensive brand guide. It's aim was to present the story of the brand, the logo, the visual style and the tone of communication.
ILLUSTRATIONS
To create illustrations that would adequately capture the distinctive style of the Simplea insurance company, we reached out to the talented illustrator Anna Philippová.
ONLINE AND OFFLINE APPLICATIONS
THOUSANDS OF NEW CLIENTS
In just a year and a half since its launch, Simplea has 34,500 clients (and its guarantee of performance has been maintained at 99.99 %, which was one of its main USPs).