![](https://cdn.prod.website-files.com/5f3d04f1f46a83721299bd57/60dc64383950c26fc1b35f70_semantic_hero.jpg)
the Military-grade intelligence on Website
Semantic Visions is a czech startup with a noble purpose. To help global clients find disinformation and hoaxes and fight against them. As they say “Semantic Visions is committed to safe-guarding democracy through the detection of disinformation and adversarial propaganda, and by fostering joint situational awareness of emerging events and trends.”
challenge
František Vrabel - founder of Semantic Vision, approached us with a request for a new website and an online presentation of the brand. They already had the design done so it was up to us to bring it to life. The website had to be clean and understandable for potential users. That's why we emphasized on perfect UX.
SOLUTION
The main goal of the website was to create interesting non-traditional forms of the entire range of services that Semantic Vision offers. The horizontal layout of 60/40 varies as appropriate. This is due to the support theirs new visual style, also the presentation of individual information in a non-traditional way, which is supported by modern animations and transitions.
hoaxes
disinformation
languages
Lets fight against
disinformation
hoaxes
in 12 languages
hoaxes
disinformation
languages
![](https://cdn.prod.website-files.com/5f3d04f1f46a83721299bd57/60db3e3103ef7b5e1b783eee_semantic-vision_logo.png)
They can also detect unknown events and trends, make a risk analysis or find complex information about topics clients need to know more about (e.g antisemitism or covid-19 vaccination). They do this with advanced AI solutions and intelligent software for semantic analysis that works with mind maps, context and topic clusters.
And we helped to prepare a brand new website for Semantic Vision to help them spread the word about their work.
Colour guidance for each sector
Semantic Vision offers huge amount of services, which are divided into 2 main sections - Security and Enteprise. So to help users guide and understand the scale, we have decided we use different colors for each section across whole website.
![](https://cdn.prod.website-files.com/5f3d04f1f46a83721299bd57/60db445d1b4cc4ac07e738b4_color_background-main.png)
![](https://cdn.prod.website-files.com/5f3d04f1f46a83721299bd57/60db445d06ad2c3b00fe06ef_color_background-alternative.png)
![](https://cdn.prod.website-files.com/5f3d04f1f46a83721299bd57/60db445d5e0f3f7022c3e58c_color_background-image.png)
Blury vs Sharp
Main mission of Semantic Vision is to show clear data without the need to „blur“ some of the information which leads to hoax and disinformation. To support this claim in visuals they came up with an idea of “Blury vs. Sharp” design. The important content is placed over a blurred background and is usually supported by sharp and strong images. To support this objective we build the whole website around this idea.
![](https://cdn.prod.website-files.com/5f3d04f1f46a83721299bd57/60db4b5ebfc6370a77f141fd_semantic-security_hp%20(1).jpg)
![](https://cdn.prod.website-files.com/5f3d04f1f46a83721299bd57/60db496657f4da188edb3603_semantic-enterprise_hp.jpg)
![](https://cdn.prod.website-files.com/5f3d04f1f46a83721299bd57/60dc616cdf79db84d2d6f385_semantic-mobile_1-min.png)
![](https://cdn.prod.website-files.com/5f3d04f1f46a83721299bd57/60dc616cadf37d3980096417_semantic-mobile_2-min.png)
![](https://cdn.prod.website-files.com/5f3d04f1f46a83721299bd57/60dc616d3950c27c90b34cd3_semantic-mobile_3-min.png)
![](https://cdn.prod.website-files.com/5f3d04f1f46a83721299bd57/60dc616ca59896eab86977ea_semantic-mobile_4-min.png)
![](https://cdn.prod.website-files.com/5f3d04f1f46a83721299bd57/60dc616d7ca2dc6428e01db4_semantic-mobile_5-min.png)