ART STORY: ALL-INCLUSIVE WEBSITE FOR THE ARTIST WITH MANY FACES
Jan Kaláb is an artist with a long story: from the streets to the academy to the auction rooms. His website deserved to reflect all 50 (million) shades of his work.
THE CHALLENGE
Three magical wishes of Jan Kaláb. His website should 1) tell a story – in words and images, 2) aesthetically reflect the values of his work, and 3) communicate with a wide audience in the art world and beyond.
THE SOLUTION
The site offers different modes of reading – the artist's own immersive feed, a selective aesthetic catalogue, or a comprehensive portfolio with a story. And a looot of colors.
IN THE BEGINNING THERE WAS... QUANTITY
The results of the artist's work over thirty years include many works – it would be a shame if they disappeared into history. In the case of Jan Kaláb it includes different art pieces (from graffiti to multimedia installations) and a colorful success story.
How to approach the presentation of his multifaceted persona & work?
THE COLOR IS THE KEY
Whether 2D or 3D or digital, the unmistakable color palette of the works remains. Especially in Kaláb's paintings, color is a central element.
The Catalogue is a „pexeso-style“ overview of the work, democratically placing different media and styles side by side. It allows you to switch between images or a text description complemented with the precise color palette.
It's a showcase of different works with the same aesthetic key. Scrolling through the catalogue shows what connects Jan Kaláb's works at first glance.
VARIOUS AUDIENCE MODES
A Series entry follows the opposite view – it shows Kaláb's work in its linear development and separated into various thematic units.
The Series is also complemented by personal texts by the artist himself. Those who click through this mode from A to Z will get the complete story of his life and work.
While the Catalogue creates aesthetic distance, the Series offers a subjective inside story. The Curatorial text section suggests a third perspective – offering an external theoretical interpretation.
HOMEPAGE AS A FEED
Besides these „heady“ modes of reading the web, there are the ones you can experience.
The entire homepage is conceived as an endless immersive feed – Jan Kaláb feeds it himself, mixing the latest news, texts, and selected works. The pictures here go beyond the screen and scrolling creates an immersive experience. Welcome "inside" the art.
Whatever device and mode the viewer visits the site from, the image always adapts to the display. A simple headline animation illustrates the principle of filling the space that is so important to the artist.