What will the future of shopping look like? And how can it be communicated to people so as not to confuse them, but enthuse them?
In the first phase, it was important to define what the future of shopping would look like. Will people still go to shopping centres? How will they get there? What technologies will make shopping easier? How can trends be created rather than followed? In the second phase, we focused on the co-creation of the communication concept of how to communicate this vision to people six years before the centre was opened. The third phase consists of the actual implementation and the continuous updating of both the first and second phases.