Work
PRAGUE CITY TOURISM

ALL CZECH PEOPLE ARE AT HOME IN PRAGUE

The coronavirus pandemic has dealt an almost fatal blow to tourism. It was no different in Prague, which lost all its foreign tourists overnight. That is why we at Brainz Disruptive decided to get busy and we created a campaign to support tourism in cooperation with the public-benefit corporation Prague City Tourism.

Creative Concept
Strategy & Planning
Brand identity
Audiovisual production
Campaign delivery
UX
Web design
Web Development

CHALLENGE

The organization Prague City Tourism, established by the Prague City Hall, turned to us at the moment when the state ordered that the borders be closed. Due to this event, Prague was met by a terrible 93 % drop in tourism. To take care of restarting tourism in Prague - that was our challenge.

SOLUTION

The client came up with an interesting idea. How about inviting citizens from all corners of the Czech Republic to Prague to spend at least one night in a hotel, and in return, giving them free admission to a number of popular buildings in Prague? We liked the idea and decided to handle its promotion. How? With a tasteful advertising campaign and a website with all the information.

AND SO WE CREATED THIS STYLISH VIDEO INVITATION

It was produced in collaboration with the renowned Prague-based production company Boogie Films and the popular Czech actor and singer Matěj Ruppert. We also produced other short spots and visuals, which rippled through online as well as offline channels.

EXPLAINED TO THE LAST DETAIL

Although the main message was already included in the campaign itself, we wanted to describe everything in detail on the website. We created an elegant and modern design that perfectly complemented the main idea. There should also be a precise description of how the special offer for Czech travellers works.

239,631 VISITS
IN 2 MONTHS

The results of the campaign were extremely satisfactory. It is evident that the user experience on the website was well designed and that it led to great numbers.

5511

Average daily pageviews

53%

Bounce rate

2:54

Average time spent on web
SERVICES
Creative Concept
Strategy & Planning
Brand Identity
Audiovisual production
Campaign delivery
UX
Web design
Web Development
Team
Štěpán Kleník
Creative Concept & Direction
Petr Růžička
Strategy & Creative Concept
Jakub Smoljak
Strategy & Creative Concept
Jan Patawa
Creative Concept
Petr Hanousek
Creative Concept
Lenka Samešová
Copywriter
Filip Černý
Art Direction
Petr Slavík
UX
Láďa Durchánek
Tech Lead
Dominik Chvojka
Account Manager
Michal Rodrigues Gondkovský
Project Manager
Dužan Duong
Kamera
Václav Píša
Kamera